To prosper by fulfilling the needs of others.

To prosper by fulfilling the needs of others.
To prosper by fulfilling the needs of others, provide superior service that will maintain continued use of Crystal Clear for generations, to boldy outperform our competition in every aspect.

Tuesday, February 25, 2014

Service Calls

           So after all the effort you put into maintaining your plumbing system you still find yourself in need of a contractor to come out to your home and fix something. I am sure it could not have occurred at a better time either. Are there any reasons why today is not the best day you could have some stranger intruding at your home and in your life? Is there ever a good day for something to break unexpectantly… or otherwise?
            So now that it has occurred don’t you think it is also a great time to give your cousin Ned a crack at fixing the problem? What’s the worst that could happen? Or better yet your friend’s hairdresser has a guy and she promises he will do a great job… he doesn’t have a licenses but that’s okay it will not cost much. You could always roll the dice with a company that is yet to be established… let them get the experience they need to become really good at their job.
            This is all foolish and it is not the real mindset of a person facing a stressful situation. It occurred at the worst time. You have no idea how you are going to get it fixed or who to call. You are sure that you will have to take a second on the house to pay for the repairs and you simply need someone you can count on… even trust.
            Every company will say they are your best bet. At Crystal Clear Plumbing, LLC… we just want you to know that we understand. Our experience and background already proves that we can handle the job… that’s sometimes the easy part. We can also identify with the customer, we know that your life may be in an upheaval right now and we know how to assure you that it will be handled professionally and efficiently. We will not sugarcoat… but we will ease your suffering in your time of need.
            Service calls don’t have to be a nightmare… you just have to know who you can count on.
480-888-8889

Friday, February 21, 2014

Warranties



          
              Warranties… do they do us any good at all? I hate it when I go to make a big purchase and the clerk at the store asks if I would like to buy the extra protection plan. I mean it seems fair enough but for some reason I begin feeling like I am being asked a trick question. The place gets quiet and everyone leans in... will he buy it and feel like a sucker who just paid money for something he will probably never need or worse yet have some issue that is not covered anyway? The other option is I refuse and immediately begin suspecting that the store implanted my product with some self implosion device set to go off when the implied warranty runs out. I am sure that it is programmed into whatever key code they punch in as I refuse and take a look of, “Don’t say we didn’t warn you.” From the individual behind the counter.
            For that matter I am not a big fan of insurance in general. It is like laying down a bet every month that something bad is going to happen. Every time I get away from the perceived evil lurking around the corner I get the privilege of losing the money I laid down and the option to try my luck again this month. “Oh… better luck next time… perhaps a flood or something… you never know.”
            Yet it is a necessary evil in our life so we take pains to find the best policies, the most inclusive warranties, all of which costing us the least amount of our hard earned cash. When it comes to the services rendered in our homes sometimes we are simply too overwhelmed to deal with another warranty. Usually we just want to fix whatever is broken with the least amount of pain possible.
            We advertised Lifetime Warranties Available at Crystal Clear Plumbing, LLC for a couple of reasons. Number one we stand behind our work and the products we use. I guess that is why we have pretty good warranty system; it has simply always been a backdrop for most of our years in business. We do the work correctly and we stand behind that work longer than most of our competition. It is sort of an “Old School” approach I guess, which is sad when you think about it… shouldn’t quality be a standard in all industries? Years ago a contractor did quality work and if something went wrong as a result of his work or the products he used, he fixed it… there was an understanding between the customer and the company… a form of trust that we have built and hope to share with more households.
            It seems like our society needs more companies that operate with the integrity to do the job the right way the first time. Buying a limited warranty almost feels like paying for something that should be standard. Having said that we still found ourselves having to offer extended warranties. This is because some people do not want to have to pay for another water heater in 10 years or so… unfortunately that is the life cycle you can expect on the better quality units that are installed properly. So you know what we did… we decided to sell you something besides the warranty… we sell you the service. We will come out and service the tank yearly, and update you on the condition at that time. We will inspect your entire plumbing system on that visit and save you the service call charge for any repairs that are needed. Then we can include the extended warranty as an afterthought to this already valuable service. We will keep it all working as well as we can and if we installed it and it breaks… we replace it without charging you. Our standard is that this covers parts… and labor. Most companies don’t warranty labor.
            It is just one more reason that Crystal Clear Plumbing, LLC stands apart from the competition.

Wednesday, February 19, 2014

Toxic Water




           Let us always remember that chlorine is the friend who saved our life, but just because he has kept us from ingesting harmful bacteria, does that mean we are obligated to allow him into our homes and bodies to enact his own kind of destruction? I think not, we should always tell our friends when they overstay their welcome, and chlorine is a friend who is welcome outside the home, but not inside... he is just not that sort of friend.

          The reason for this is quite clear; chlorine is destructive in its own ways. It is very hard on plumbing fixtures, and household appliances. Chlorine destroys rubber washers and toilet flappers. It also has been known to increase the effects of already hard water in its quest to ruin pipes and other plumbing fixtures. Let us then consider the negative effects of ingesting this poison throughout our entire life, most people would know better than to drink bleach, but essentially we are ingesting it in small doses whenever we drink treated water.

        Now I want to remind you that you’re not safe in the shower either, chlorine is seeping through your skin and into your body every time you bathe or shower, why do you think people shower after they swim? To get chlorine off of their skin. Do you enjoy hot showers? Open pours let more of the chemical into your system. Do you breathe in the shower? You are actually breathing chlorine in its gas form as the hot water turns to steam and we call that gas chloroform.
             
          Wow, are showers healthy? They can be, stop the intrusion, let chlorine be your friend... working hard in the battlefields against bacteria found in water sources, without letting it into your home to try and harm you and your families' health and pocket book. Talk to us about your options for protecting your home from this chemical and other harmful chemicals. Better yet let us come out and test your water today. Your access code for the free water test is CRYSTAL888.

http://www.crystalclearplumbing.com

Friday, February 14, 2014

Finding the Right Plumber



Finding the Right Plumber
            So many options… plenty to choose from… “My second cousin once removed is a plumber.” My favorite is always the ladies who tell me, “He is my plumber”… and they point at their husband in laughter. Believe me; he doesn’t want to do it. I’m not just saying that either, more than once I have gotten the truth out of the husband once the wife is out of earshot.
            The reality is no matter how much you think you can do (and no matter how much you can get your relatives to do) there are just some jobs that are too big. I really cannot understand why people think it is okay to DIY their plumbing anyway, it only looks easy most of the time. Even seasoned professionals end up in trouble when things begin to crumble apart at their touch; that is pretty normal in this business really. Think about it; if something breaks in one area of your plumbing system it is not uncommon for fixtures of the same age to also be ready to give you headaches. On more than one occasion a plumber has started to move things around and created more leaks… it’s part of the job.
            So you need to be pretty sure that you have the right people on that job. It doesn’t pay to save a few bucks using relatives in this circumstance. You really need to find someone who will give you and your home or place of business the attention to detail that it needs. Establish a working relationship with a company that has experience and a proven track record. You know that this is the official Crystal Clear Plumbing, LLC blog so you should know that I believe we are that company. My goal here is not to tell you that we are better than everyone else… I believe that but I really am only rewarded when you begin to believe that.
            So how can I get you to believe that? Well I cannot make you choose us for your plumbing needs I can only tell you a little more about us. We have been doing this for thirty years in AZ and there is no real end in sight; we grow with the times offering new things to our customers as technology advances. We offer the same reliable services on the things that don’t change; such as quality work, competitive pricing, and customer satisfaction. It is our mission to gain customers for life so we give loyalty dollars to our exclusive customers in the form of big discounts and real savings. It’s pretty simple… the longer you are a customer the more of a discount you will receive. This is our way of going above and beyond the industry standards.
            You still have to make the decision to begin this relationship with us by deciding that you will give us a chance to serve your needs at a time that you may not really be feeling all that well. No one really wants to face plumbing issues but at least when that day comes you can give yourself the advantage of having a qualified professional team on your side. It goes without saying; Licensed, bonded, and insured. I’ll tell you what… if you call us because you saw this blog we will do a complete plumbing inspection on your home absolutely free of charge. Just use the access code CRYSTAL888 and tell us that you would like your free home inspection.
            We look forward to showing you why we are the last plumber you will ever need to call.

Wednesday, February 12, 2014

Customer Loyalty




Customer Loyalty
            Is there such a thing as customer loyalty? It is the desire of most reputable businesses that a relationship is begun between the company and the customer. If product offered product accepted is the depth of the experience it makes sense that we should always be on the lookout for the next best thing. I mean, what is the reason for the consumer’s choice? If the reason is price then they will cut and run to any sale that any company puts on this week. On the other hand if it is a unique product the customer is more likely to return simply because there may be no other place to get it. It is the same with a service; unique services can gain a level of customer loyalty.
            What about products and services that are not in themselves unique? It is here where most of America dwells as business owner’s claw for their share of the same dollar circulated back and forth every day. Well of course the company in this situation has to somehow make themselves unique… different from all of their peers… standing out like a beacon saying, “I am the direction you want to go.” There is no shortage of ideas when it comes to this sort of a situation but most of them are centered on price.
            In the plumbing industry it is exceptionally difficult to gain customer loyalty because it is exceptionally difficult to separate yourself from everyone else; whether they are a good company or an unscrupulous one. In this situation it often becomes a matter of branding… plumber is a particular brand and people expect certain things when they hear that word… some good and some bad. In the same way if you think of a particular company you have used or heard of; (maybe a jingle comes to mind) you can realize that they have done a good job branding themselves apart from the common things that one associates with a mere “plumber” they have left an imprint on you in the form of their brand.
            Recently I discovered that I hate it when companies create an incentive or discount for new customers. It is completely anti-loyalty. Let’s think about this for a minute… all of the loyal long-time customers get to pay extra so that you can reward the new customers? At the same time when I am no longer a fresh customer you are okay with hiking the price up on me… because after all I was getting a good deal for so long. That sounds like pure manipulation to me. The truth is customers are smarter than this. Loyalty takes a backseat for everyone involved because as soon as the competition offers their “New Customer deal” people jump ship and run to them.  
            Why should loyal customers get beat up on price while new customers get advantages? That is the question that has been keeping me up at nights. It is the reason that in my businesses I am continuing to seek out new ways to bring loyalty back… not simply for my company and my industry… but because I believe it is better for us as a whole. There really is enough to do out there that we can all be busy in our corner of the world doing whatever it is we do in our communities. We should at least find ways to reward people who are loyal and who have been there.
            I am open to suggestions from anyone… what can one small plumbing company do to increase the incentives for loyalty and to reward loyalty? As it stands we already offer a progressive loyalty advantage… the longer you are a customer the more of a discount you can receive. Let us know what you think businesses in your community should do about this problem… even ours. 

deacon@crystalclearplumbing.com